Work smart not hard

If I counted how many times I heard someone say work smart not hard, truly,  it would be an astronomical number. At first, I was impressed by so many smart people in this industry.
Then I was confused.  Then I got angry with myself because apparently everyone else was working smart but me! And, the longer I am in this industry the more often I ask myself what smart is and what work smart not hard really means in this business.

My experience has always told me…

Work smart not hard

According to what smart working people say, that must be wrong.
Is it wrong, really? Let’s see…

What does “smart” stand for in business?

  • S = Specific
  • M = Measurable
  • A = Achievable
  • R = Realistic
  • T= Time constrained

What does that mean for you? As an entrepreneur, you must define and specify what your goals are, you must set specific goals to achieve what you aim for. These goals must be measurable by results, your work must show results. Your goals must be achievable, realistic and time constrained means you must set goals which are realistic and achievable in a certain amount of time.


What “smart” does not stand for in business?

  • Copying or
  • Stealing other people’s ideas, the results of their work, their achievements and
  • Make them your own

No, copying and stealing other people’s work does not stand for smart. That has nothing to do with working smart not hard and definitely, that’s not smart although it’s not hard to do.


What does it mean to work smart not hard?

Truth is, if you want to achieve, if you want to experience success, you will have to work for it. How hard you will have to work for it depends on your qualification, on the knowledge and the skills you have and, also on your attitude. Now, if your work shows the results you’ve wanted, you are a smart worker and you worked smart – even if the way to get there was hard. Let me explain…

Let’s say you have a 9 – 5  job and try to learn how to market online. You need those skills if you want to become a successful marketer, right? So time is your biggest enemy when it comes to learning the skills and implementing what you’ve learned. You have only 24 hours a day and you must decide how much time you can spend on those additional tasks to get them accomplished. So the way to develop yourself personally may be hard. But you made a smart decision by taking the challenge and pushing the door open to your success.

Why “work smart not hard” does not always work?

We are surrounded by “smart” people who claim to work only 3 – 4 hours per week to make big bucks. Where ever we subscribe, who ever we listen to, we get tons of “helpful information” on how to work smart not hard day in day out.

Encouraged by so many “helpful” information, we really try to use their methods – or at least some of them. But, what we experience is that they just do not work – for us. And, the most intriguing part of it is that somehow we’ve already known that.

Did those people who showed us ways to work smart not hard, made us believe in another scam? No, not really. They showed us what worked for them.

Why did we believe everything they showed us? Truth is, each one of us loves to get a “shortcut”, an easy way to get from where we are to where we want to be. So yes, each time we buy some new software or course we want to believe that they will work for us as well. We want to believe that we just have to follow the instructions step by step, we want to believe in the “push-button” solutions, although we know that they just do not exist. That’s why we get overwhelmed and frustrated when we face the first roadblocks, when we try to implement what we’ve learned. That’s why we get confused and angry if we cannot figure out how to make those products work  for us.


Why working smart is not enough?

If you’re just starting your online business please do yourself a favor and don’t listen to those who tell you to work smart not hard. You will have to work hard to get the skills you need as an entrepreneur and that’s a long learning curve, believe it or not.

I know about all those “shiny objects” out there: new software here, new course or training there. It takes time to get there where you can decide for yourself whether that new piece of software is something you really need for your business and whether it’s worth those $497 or not. And more importantly, to get the strength to say NO if you’re again in a webinar jam packed with content where in the last 15 minutes the presenter reveals the real purpose of the free training… another course on xyz.

Please don’t get me wrong here. What I know today, I’ve learned from some awesome people, great marketers and I’m really thankful that they taught me the how-tos. Unfortunately, many webinars, courses and trainings out there these days are not really made to help new people in this industry. They provide free information, sometimes even great value but the real goal is to sell you another product or service. That’s something what you definitely must know.

And you must know that outsourcing does not always mean smart working. You cannot run a business by outsourcing everything. If you’re serious about your business you know that you will have to get the marketing and sales skills and the technical skills as well to be able to help yourself when you’re in trouble.


Let me ask you this:
how do you feel now if you hear someone saying to you work smart not hard?

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